Why would a Gwinnett County Personal Trainer Rebel from industry norms by quitting a cushy Athletic Club job to start his own business?  To answer one question...

“Who Else Wants To Lose Unwanted Fat, Get In Fitness Model Shape Fast in a Private Facility, and Be Their Healthiest At Any Age, Without Joining a Gym That Counts on Your Failure For Their Success?” 

Fed Up- Definition: disgusted with

Synonyms: annoyed, bored, depressed, discontented, dissatisfied, down, glum, jaded, sated, sick and tired, tired, up to here, weary, etc.....

Do Any Of The Above Terms Seem Familiar To Your Attitude Toward Fitness?

Are You Annoyed With The Fitness Industry?

Are You Bored With The Work Outs You Have Tried and Now You Have Stopped?

Are You Depressed That Your Efforts Have Failed?

Are You Dissatisfied With What You See In The Mirror?

ARE YOU SICK AND TIRED OF PUTTING YOUR BEST EFFORT FORWARD ONLY TO FAIL??!!

...Then Take A Few Moments To Read My Story.  It Will Shed Some Light On Your Past, and Reveal What’s Possible In Your Future.

I Will Shed Some Light On An Industry That is Set Up For Your Failure...And You Will Learn About One Of The Most Powerful Programs To Ditch Your Fat, Unhappy, Out Of Shape Self With Such Ease That ANYONE-INCLUDING YOU-CAN DO IT!

From: Steve Riley

Performance Fitness

Snellville/Gwinnett County, GA

770-597-7603

7:06 AM

My Friend,

Let me tell you my inside story about the BEST industry anyone could be in.  An industry I loved so much I dedicated myself to it 20 years ago.  The same industry that I landed a dream job in right after graduating from college, only to realize that MY BELOVED INDUSTRY HAS A HUGE PROBLEM!   The FITNESS industry is makes a KILLING off of YOUR FAILURES!

WHAT!!??

I could not believe it either.  I love Fitness.  The changes you can make to the body, mind, and soul through individual efforts, to me, are nothing less than amazing!  The fulfillment people get from hard work and GOALS ACCOMPLISHED is powerful and LIFE CHANGING.

It’s easy to fall in love with this industry...until you spend everyday in it. 

Don’t get me wrong here, I am nobody’s fool; at least I didn’t think I was.  I was NOT going to work in a franchise gym you would see in a shopping center that has no pool, guys walking around in tiny t-shirts and tank tops and has a high school student checking you in at the front desk.  I knew those places want you to join, come for 3 months, then stop using the gym but keep paying for 2 years, whether you like it or not.  JUST TRY TO CANCEL YOUR MEMBERSHIP!  Nope!  Not for me.

No, I was going to work at an “Athletic Club.”  You know, full service everything, indoor and outdoor pools, basketball, weights, cardio, etc.... Nearly as soon as I graduated from College I got my dream job as Fitness Director at one of the nicest clubs in Atlanta .  It was (and still is) 80,000 square feet of pure fitness industry heaven.   All of the above PLUS a full service restaurant, hair salon, tennis, squash, racquetball, and the list goes on.

I busted my hump to earn that position as Fitness Director and did a great job once I got it.  But then something happened. 

Slowly at first, but with momentum, this bad feeling crept on me. 

I tried to shake it off, but it would not go away.  A year and a half after securing my dream job, I realized I was not helping anyone.   WHAT??!!  But I was working in a huge HEALTH CLUB as FITNESS DIRECTOR.

 I had to be helping people, right?  I mean, that’s why anyone goes into Fitness, to help people.  How could this be happening?

It boiled down to some eye opening moments when I was making attempts to better serve our members and putting my staff to good use.  

You see, I tried to empower my 4 year degreed staff (exercise physiology or kinesiology) that I paid about $6.50/hr by letting them help new members with program design during orientations.   My staff could use their hard earned skills and knowledge to put new members on a fitness plan AND acquaint them with the club. 

Upper Management saw the opportunity and said “They can’t do that, Personal Trainers should be doing that”.  What!?---Why? ---The up sell. 

Yep, my college educated staff had to take a back seat to “Certified” Personal Trainers who would use a fitness assessment and orientation to get in front of new members to try to obtain them as clients.  Of course, my program got diminished from a comprehensive plan to a one time workout that left enough questions that people actually needed the Trainers’ service after that.

Fine...The Personal Training Department had to make their money.  They had a budget to make after all.  But I never stopped thinking that our members DESERVED help. 

Not only because they paid LARGE initiation fees and dues double or triple what franchises charged. 

But because we sold them a membership under the premise that we would help them!

To me, it was just wrong. 

I decided to do something I knew would help people and stepped down from my position as Fitness Director and became one of their staff Personal Trainers.  A good move actually...the money was double and the hours were half. 

Management’s reaction to my decision ultimately drove me away from the club industry all together. 

I’ll never forget what our manager said after I poured my heart out about why I no longer wanted to be the Fitness Director (my dream job, remember)

That I would rather move to the Personal Training Department...About how I felt I was not able to help anyone...I could no longer handcuff my educated staff to cleaning equipment and picking up towels...I thought the duties of keeping status quo got in the way of what we really should be doing...

I’ll never forget the only reply she made after my 10 minute dialogue...She said “I’m glad you’re not leaving us all together”.

What?!?!  I just left it all on the table and that’s all you got?

I know now what I did not know then.  I was a cheap hard worker they had sucked the life out of as Fitness Director, AND I would be a golden goose for the Personal Training department until I got fed up there.  They could care less about what I was giving the customer as long as they kept buying packages of sessions.

It took two years. 

I started feeling like I was involved in a Fitness Infomercial, or one of the Supplement Companies that sell “Amazing Fat Loss” pills.

I left.

I did not walk through those doors again.

I took a hard look at the Fitness Industry as a whole, and the standards it was held to.  I found some hard Truths.

FACT:  Big gyms are STRICTLY NUMBER DRIVEN.  Even if they act like they care, they don’t.  Want proof?  Stay at a gym for several years and watch the staff turnover.  The people that seem to care the most AND are making a career in fitness never stay for long.

FACT:  Supplements companies have few regulations to keep them in check that they can put almost whatever they want in a pill or powder and sell it to you.  Imagine how much they make off of you that they can afford to have ads EVERYWHERE YOU LOOK!?

FACT:  Americans spend over $40 BILLION dollars a year on weight loss programs and products.  $40 Billion!!!  What amazes me is most of these products actually have a disclaimer telling you to eat right and exercise.  DUH!

FACT:  Losing fat and feeling better is not a mystical secret held by some guy behind the curtain in Oz.  Losing fat FAST and SAFE is not as difficult as you think, but I have to tell you, very few trainers HAVE IT RIGHT.

FACT:  Tons of people are out there trying exercises they saw in magazines or were shown by their trainer or “some guy” in their gym (Gym Rat self proclaimed “experts” may be the most annoying people on earth).  Often times these exercises have little relevance and in fact can be DOWNRIGHT DANGEROUS FOR YOU!

FACT:  From years of personal observation I know it to be a fact that people don’t even come close to varying their exercise programming enough.  Did you know if you keep doing the same things over and over it’s not only boring to you but your body gets bored as well?  That’s right...we adapt and burn less calories and keep less of our strength over time...even though we go to the gym weekly!

My mission was made very clear:

Become the antithesis to all that is wrong with the Fitness Industry. 

I created Performance Fitness to emulate what I wanted a Fitness experience to be. 

• Put integrity before bottom line and your bottom line will take care of itself.

• Guarantee Results. 

• Accountability.

• Motivation.

• Support. 

• No Contracts.

• Transparent---Give people all the help they need!

• Have Fun.

Something amazing happened.  I loved working in Fitness again.  Granted it is a new love for the Fitness industry, not the same as my previous feeling toward my beloved industry.  I developed a new excitement because could make my own rules in the Fitness World. 

I built my new Fitness World in a space in Eastside Athletic Club in Snellville, GA.

I made the rules and the first one was NO CONTRACT.  That initial barrier had to be gone so I could help the people that need it.

TRUTH:  How does this picture make you feel? ?  Good         ?     Scared ?  Anxious     ?     Worried

Guarantee Results...I believe my program is so strong that I decided I would hold myself accountable to it.  I will actually put forth a money back guarantee based on client results.  No Results-No Pay!

Support my customers in every way I can. 

• Need Nutritional help-you got it.

• Got Goals-You will identify them and learn to make them POWERFUL!

• Need workouts to do while you’re on the road---YOU GOT IT!

• Need a key to the gym?-ALL OF OUR CLIENTS RECEIVE A KEY TO THE GYM AT NO CHARGE.

• Have Questions? Shoot me an e-mail, or better yet pick up the phone and call me!

What happened?

I have built the best company I can imagine working for—MINE!

I am accountable to me for my service.  I look my customers in the eye every day and they know and I know they are in the absolute perfect place to LOSE FAT and make MASSIVE IMPROVEMENTS in their health and well being...subsequently making dynamic improvements in their lives and the lives of the people they touch!

So, what do we deliver at Performance Fitness?

1. RESULTS!  If you follow my program to the letter and don’t see results-YOU DON’T PAY!

2. Personal training sessions every week - Show me a faster and safer way to lose fat and feel great than with an awesome Personal Trainer and I’ll show you a plastic surgeon and a bunch of pain meds.

3. Guidance - We’ll be there for you every step of the way.  The point is to EMPOWER and EDUCATE you to the point where you know everything we do.  Some of my clients could literally start careers next week as Personal Trainers-No Kidding!  We pull back the curtain and show you everything.  If I don’t have an answer for you, I’ll find it and share it with you the next time I see you.

4. Accountability - The critical factor.  So many of my clients have said over and over that having an appointment to work out is what gets them out of the bed and to the gym.  They do not want to skip or be late for something they have on their schedule.

5. Motivation - Don’t feel like it today? Not for long.  Get your butt in here and we’ll take care of the rest.  By the time you walk out the door you will feel an awesome sense of accomplishment that completely turns your day around!

6. Exciting Workouts - CHANGE IS CRUCIAL TO SO MUCH OF WHAT YOU ACHIEVE IN THIS BLINK OF TIME WE HAVE ON EARTH!  The same goes for your workouts.  Our workouts are exciting and evolving mechanisms that adapt to your level of success!  Got good at that exercise, just try this one!

7. Support - You start with our own GOAL ACHIEVING SESSION and teach you the difference between setting a goal and reaching a goal.  I want you to be a superior person starting day one.  Not just physically, but mentally and emotionally!  You will be shocked by how many aspects of your life improve when you start by improving yourself!

8. Nutrition - You are what you eat, and we will help you find balance that will get the fat off and keep it off FOREVER!

9. Education – Give a man a fish...you know how it goes.  Just keep your eyes and ears open and you’ll know everything you need to know about what works and keeps working to keep you slim and in shape forever!

What can you expect to happen to you?

• You will become more attractive to yourself and to others- Transformation is an incredible process to watch.  You start wearing different clothes, holding your head higher and looking people in the eye.  You will love yourself and therefore put a little more love in the world!

• Tone up your whole body!  It’s a given that a tone body looks much better than a flabby one.  SO PUT YOURSELF INTO A TONE BODY!

• SAY GOODBYE TO BODY FAT FOREVER!  ‘Nuff said

• Look better in your underwear!

• Boost your metabolism - Turn on the fat burning fire inside of you and keep that fire burning forever!

• Change yourself into the person YOU WANT TO BE!

Trying to compare us to a corporate fitness facility is literally an apples and oranges scenario.  So make sure you read on to see if you are a fit for us.

Achieving your goals and getting your results is simple, but not easy, for both you and me, but I have to warn you...

• Performance Fitness is a Fitness Training Facility. 
• We DO NOT ACCEPT EVERYONE INTO OUR PROGRAM. 
• We do not have a sauna.
• There is no Smoothie Bar.
• You won’t be getting in the hot tub after your workout unless you have one at home.
• Though it might happen occasionally, don’t expect us to hand you your weights.
• We won’t count your repetitions for you.
• We are not here for your luxury.
• Performance Fitness is not the cheapest place to go, but it is guaranteed to be the best value.
• We do not accommodate negative attitudes or efforts less than your best!

You might be barking up the wrong tree, if you don’t want...

• To get in and out fast.
• To use cutting edge, scientifically proven techniques to lose fat, improve your health, and make you look and feel better than you ever have.
• All the tools necessary for your success will be available to you.
• Your fitness and exercise knowledge base to increase beyond what many personal trainers know.
• To have FUN with others in a positive, safe environment.

So there you have it.  If you want a place that will put minimal effort into your goals and treat you like a number...GO SOMEWHERE ELSE!

If you are ready for a program that will have more of a positive impact on your life than anything you’ve ever tried, call us to see if you fit in at Performance Fitness. 

Aren’t you tired of mediocrity and ready for success?

You are a smart person.  You may already know what it takes to become a better person.  SO WHY DON’T YOU JUST DO IT?? 

Because my industry has let you down.  On a large scale the Fitness Industry has forgotten the key components for successful programs.

We do have limited availability, but if you act now you have a better chance of getting in.

Call Me Now – 770-597-7603

PS.  Our staff may be busy assisting other clients, so please leave a number and best time to contact you.